Introduction of the company
Meesho, founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, is one of India’s fastest-growing e-commerce platforms, created with the mission to democratize internet commerce for small sellers and individuals. The Bengaluru-based startup carved a niche by focusing on empowering micro-entrepreneurs, resellers, and small business owners, particularly women, to sell products online without the need for heavy investment. Meesho has built a strong reputation as a social commerce pioneer, lowering entry barriers to the digital economy and making entrepreneurship accessible to millions of people in tier-2 and tier-3 cities across India.
Working Field
Meesho operates in the e-commerce and retail technology sector, specializing in social commerce and value-driven online retail. Its business model allows individuals to source products directly from suppliers and resell them through social networks like WhatsApp, Facebook, and Instagram. Over the years, the platform has evolved from being reseller-focused to becoming a full-fledged online marketplace with categories including fashion, home essentials, electronics, and personal care. Meesho’s strength lies in affordability, convenience, and inclusivity, positioning itself as a competitor to mainstream e-commerce giants while catering to India’s price-sensitive audience.
Geographical Presence
Meesho’s primary market is India, where it has established a strong presence across urban, semi-urban, and rural regions. Although headquartered in Bengaluru, its reach extends nationwide, with significant adoption in smaller towns. Unlike global marketplaces, Meesho is primarily domestic-focused, though it continues to explore opportunities for cross-border seller engagement in the future. Its vision remains tightly connected to empowering India’s underserved retail ecosystem.
Workforce
As of 2025, Meesho employs around 2,000 professionals. The company is relatively lean compared to global e-commerce giants, but it thrives on agility, innovation, and a highly driven workforce. Its employees work across engineering, product management, marketing, seller support, data analytics, and customer operations. In addition, Meesho indirectly supports millions of small entrepreneurs and resellers who earn through its platform, making its workforce impact much larger than its direct employee base.
Job Sectors
Meesho’s job opportunities span technology development, business operations, marketing, and community building. Key sectors include software engineering, mobile app development, AI-driven personalization, supply chain management, customer success, and seller support. The company also hires in analytics, growth marketing, product strategy, and partnerships. With its focus on digital empowerment, Meesho is an attractive employer for those passionate about technology-led social impact.
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